Framed Focus

Build Traction at Opportunity Speed

Prime Positioning™ for Growth-Stage Companies

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The Problem

90% of AI transformations fail—not because of bad execution, but because of wrong context. Organizations are optimizing for speed when they should be optimizing for traction velocity. The difference? Speed = How fast you execute. Traction velocity = How quickly you your customer transforms with quality help. Whatever frame you set determines everything downstream. Most leaders are setting the wrong frame.

The Solution

Framed Focus helps strategy leaders build competitive advtantage at opportunity speed. We work with executives navigating AI transformation to: optimize traction velocity (not just execution speed), design the right context for strategic choices, and build decision systems that scale. Founded by Michael Thomas, creator of Playing to Win with AI and The Strategy Flywheel™ framework.

Services

Advisory

Strategic guidance for executives seeking strategic positioning for AI transformation.

Ideal for: C-suite leaders, founders, strategy teams

Workshops

Interactive sessions teaching The Strategy Flywheel™ framework.

Ideal for: Leadership teams, strategy offsites

Speaking

Keynotes on Positioning strategies and AI Tranformation.

Ideal for: Conferences, company events

The Strategy Flywheel™

Our framework for Prime Positioning that create sustainable momentum.

Strategy Flywheel

Five integrated components: People Mobilization, Performance Measurement, Process Architecture, Priority Focus, Prime Positioning™. Your business moves as your customer does.

Let's Talk

If you're a strategy leader navigating AI transformation and need help with Prime Positioning, let's have a conversation.

✉ Get in Touch

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